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All you beer squares might soon be disappointed...


KingRevolver
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Fuckin' hipsters love it... for some reason.

 

I read the article about the sales rep who dealt with the revitalization (hipster adoption!) of PBR, starting in the Northwest area of the USA. They simply rode the wave that came for them. It could have been discontinued approximately twenty years ago, give or take, but for the hipsters jumping on it.

 

EDIT: Here is a similar article, and it even references the article I was referring to in the preceding paragraph:

https://thesocietypages.org/socimages/2010/08/11/the-resurgence-of-pabst-blue-ribbon/

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